Which of the following is a primary variable used in psychographic segmentation?
A)income
B)lifestyles
C)education
D)marital status
E)age

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on personality, values, attitudes, interests, and lifestyles, which indicates that option B, lifestyles, is the primary variable used in psychographic segmentation. While income, education, marital status, and age may also be useful in some types of segmentation, they are not typically the primary variables used in psychographic segmentation.

Which of the Following Is a Primary Variable Used in Psychographic