With respect to the roles in the family decision-making process, the individual who performs the physical act of buying the product is called the:
A)influencer.
B)purchasing agent.
C)decision maker.
D)gatekeeper.
E)consumer.

Question

Quizplus · Accepted Answer

The individual who physically buys the product is known as the purchasing agent. The decision maker makes the final decision, the influencer influences the decision-making process, the gatekeeper controls the flow of information, and the consumer is the end user.

With Respect to the Roles in the Family Decision-Making Process