Behavioral learning theories have been criticized for:
A)focusing on providing information through subliminal learning processes.
B)using suggestive illustrations to make consumers respond to internal stimuli.
C)employing the use of violence in altering mind-body awareness.
D)emphasizing the role of internal psychological processes and basing the theories on stimulus-response orientation.
E)assuming a mechanistic view of the consumer that puts too much emphasis on external stimulus factors.

Question

Quizplus · Accepted Answer

Behavioral learning theories are criticized for assuming a mechanistic view of the consumer, which puts too much emphasis on external factors such as stimuli, and ignores internal cognitive and emotional processes. The theories are also criticized for oversimplifying complex human behavior, and for not taking into account the social and cultural context in which behavior occurs. However, none of the other options are relevant criticisms of behavioral learning theories.

Behavioral Learning Theories Have Been Criticized For