Many of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:
A)routine response behavior.
B)cognitive dissonance.
C)ambivalence.
D)high involvement.
E)cognitive learning.

Question

Quizplus · Accepted Answer

Routine response behavior is a type of decision-making process in which consumers make quick and habitual purchase decisions for low-priced, frequently purchased products without much thought or consideration. This is the most appropriate option for the characteristics described in the question. Cognitive dissonance, ambivalence, high involvement, and cognitive learning are not applicable in this scenario.

Many of the Purchase Decisions Made by Consumers for Low-Priced