_____ is the stage of the consumer decision-making process whereby the individual scans information stored in memory to recall past experiences and/or knowledge regarding various purchase alternatives.
A)Problem recognition
B)Internal information search
C)External information search
D)Alternative evaluation
E)Postpurchase evaluation

Question

Quizplus · Accepted Answer

The stage being described is the internal information search, where the individual uses information stored in their memory to recall past experiences and knowledge related to various purchase alternatives. This occurs after problem recognition and before external information search, alternative evaluation, and post-purchase evaluation.

_____ Is the Stage of the Consumer Decision-Making Process Whereby