Advertising appeals that imply some type of physical or emotional danger and try to rouse consumers to take steps to remove the threat are known as _____ appeals.
A)comparative
B)refutational
C)humor
D)fear
E)conditional

Question

Quizplus · Accepted Answer

Fear appeals rely on creating a sense of danger or threat to the consumer, and then suggesting that purchasing a particular product or service will alleviate that danger. Fear appeals can be effective in some situations, particularly when they suggest that the threat is severe and immediate, and that the product or service being advertised is a credible solution to the problem.

Advertising Appeals That Imply Some Type of Physical or Emotional