Which of the following budgeting methods requires a marketing manager to use input from a clipping service?
A)ROI method
B)arbitrary allocation method
C)percentage-of-sales method
D)competitive parity method
E)objective and task method

Question

Quizplus · Accepted Answer

The competitive parity method involves setting a budget based on competitors' spending. A clipping service, which provides articles, advertisements, and other mentions of a company from various media sources, can be used to estimate competitors' marketing activities and expenditures, making it relevant for this method.

Which of the Following Budgeting Methods Requires a Marketing Manager