In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level?
A)monitor
B)respond
C)benchmark
D)lead
E)amplify

Question

Quizplus · Accepted Answer

The objective that deals with marketers reacting to specific issues regarding the product or brand at a personal level is "respond." This involves engaging with customers who have expressed concerns or complaints about the product/brand on social media or other online platforms. The other objectives listed - monitoring, benchmarking, leading, and amplifying - do not specifically involve responding to individual customer concerns.

In the Social Consumer Decision Journey, Which of the Following