Which of the following is at the base of the communication effects pyramid?
A)awareness
B)preference
C)trial
D)purchase
E)repurchase

Question

Quizplus · Accepted Answer

Awareness is at the base of the communication effects pyramid as it is the first step in the consumer decision-making process. Without being aware of a brand, product or service, consumers cannot move on to considering or evaluating it, let alone making a purchase.

Which of the Following Is at the Base of the Communication