Which of the following statements about the relevance of ads is true?
A)Brand-to-consumer relevance refers to situations in which the ad contains execution elements that are meaningful to consumers.
B)Ad-to-consumer relevance refers to situations in which the advertised brand of a product or service is of personal interest to consumers.
C)Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
D)Relevance reflects the degree to which an advertisement provides information or an image that is pertinent to the brand.
E)Relevance is best defined as the extent to which an ad contains elements that are novel, different, or unusual.

Question

Quizplus · Accepted Answer

Relevance in advertising refers to the degree to which an advertisement provides information or an image that is pertinent to the brand. In other words, it describes how much the ad is related to the product or service being advertised. Brand-to-consumer relevance refers to the meaningfulness of the execution elements, while ad-to-consumer relevance refers to personal interest in the advertised brand. The use of celebrities can be a tactic to achieve relevance, but it's not the only way. The novelty, difference, or unusualness of an ad's elements is not the best way to define relevance.

Which of the Following Statements About the Relevance of Ads