Viewer Reaction Profiles Are Usually Used in the Incubation Stage

Question 12
True False

Viewer reaction profiles are usually used in the incubation stage of the creative process. The verification and revision stage of the creative process evaluates ideas generated during the illumination stage, rejects inappropriate ones, refines and polishes those that remain, and gives them final expression.Techniques used at this stage include directed focus groups to evaluate creative concepts, ideas, or themes; message communication studies; portfolio tests; and evaluation measures such as viewer reaction profiles.