A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.
A)feature
B)popularity
C)competitive advantage
D)favorable price
E)news

Question

Quizplus · Accepted Answer

A competitive advantage appeal is specifically designed to make a comparison with a competitor's brand and highlight the superiority of the advertised product. This type of appeal is used to persuade customers by showing the advantages of the advertised product over the competitor's product.

A _____ Appeal Is Used When the Advertiser Makes Either