After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: high BDI and high CDI.Which of the following is likely to be true of the product class and the product?
A)high market share and good market potential
B)low market share and good market potential
C)high market share with required monitoring for sales decline
D)low market share and poor market potential
E)high market share but not a good market to advertise in

Question

Quizplus · Accepted Answer

A high BDI indicates that the brand has a strong presence in the market, and a high CDI suggests that the category in which the product belongs has a high potential for growth. Therefore, it can be inferred that the product has a high market share and good market potential, making option A the likely choice.

After Calculating Both the Brand Development Index (BDI) and the Category