A research study concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping.Given this fact, which of the following media should be most effective in influencing consumer decisions?
A)nationally televised ads
B)in-store media
C)local newspaper coupon supplements
D)parking meter advertisements
E)Billboards

Question

Quizplus · Accepted Answer

In-store media is most effective in influencing consumer decisions made while shopping, as it directly targets consumers at the point of purchase, where two-thirds of decisions are made.

A Research Study Concluded That Approximately Two-Thirds of All Consumers