Which of the following statements is true of the Internet?
A)It can target very specific groups of individuals.
B)It leads to a lot of waste coverage.
C)It does not resemble a combination trade magazine and trade show.
D)It does not carry one-to-one marketing messages.
E)There is a lack of creative opportunity associated with its use.

Question

Quizplus · Accepted Answer

The internet has the ability to target specific groups of individuals through methods like search engine optimization, social media advertising, and email marketing.

B is incorrect because the internet actually allows for more precise targeting and less wasted coverage than traditional forms of media.

C and D are incorrect because the internet can serve as a combination of a trade magazine and trade show, and it can carry one-to-one marketing messages.

E is incorrect because the internet offers a plethora of creative opportunities, including website design, video content, social media posts, and more.

Which of the Following Statements Is True of the Internet