menu
Sign up

Promotion Programs Cannot Be Developed to Coincide with Peak Sales

Question 8
True False

Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. Promotion programs also can be developed to coincide with peak sales periods for certain products and services.

Related questions
Q 9
An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company.While building and/or maintaining brand equity was traditionally viewed as something that was done through media advertising, it has also become an important goal for marketers as they develop their sales promotion programs.
Q 10
Sampling is generally considered the least effective way to generate trial. Sampling involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial.Sampling is generally considered the most effective way to generate trial, although it is also the most expensive.
Q 11
Sampling through the mail is common for small, lightweight, nonperishable products. Sampling through the mail is common for small, lightweight, nonperishable products.A major advantage of this method is that the marketer has control over where and when the product will be distributed and can target the sample to specific market areas.
logo
© 2020 QuizPlus. All Right Reserved