The _____ is a technique used to evaluate the probable success of an ad by groups of individuals.The individuals are asked to rate a selection of layouts or copy versions presented in pasteups on separate sheets.
A)tracking study
B)day-after recall method
C)comprehension and recognition test
D)consumer jury method
E)split-run test

Question

Quizplus · Accepted Answer

The consumer jury method involves a group of individuals evaluating the probable success of an ad by rating different versions presented on separate sheets. This technique allows for feedback from potential consumers before the ad is launched.

The _____ Is a Technique Used to Evaluate the Probable