Which of the following holds true for value-oriented companies?
A)They focus on selling as many of their products as possible rather than focusing on making products consumers really want.
B)They focus on giving their customers better worth for products than their competitors.
C)They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
D)They focus on the extension of a single brand name to market products in different product categories.
E)They focus on what consumers want and need before they design, make, or attempt to sell their products and services.

Question

Quizplus · Accepted Answer

Value-oriented companies focus on providing better value for their customers than their competitors. They aim to offer high-quality products at an affordable price, rather than trying to sell as much as possible or focusing solely on innovation without considering customers' needs. They prioritize meeting the wants and needs of their target customers before designing, making, or attempting to sell their products or services.

Which of the Following Holds True for Value-Oriented Companies