The controllable set of activities that a firm uses to respond to the wants of its target markets is referred to as:
A)a supply chain.
B)the marketing mix.
C)value cocreation.
D)the marketing plan.
E)relational orientation.

Question

Quizplus · Accepted Answer

The marketing mix refers to the controllable set of activities that a firm uses to respond to the wants of its target markets. It includes product, price, promotion, and place (distribution) decisions.

The Controllable Set of Activities That a Firm Uses to Respond