Targeting is the process of selecting a segment to pursue as a market.

Question

Quizplus · Accepted Answer

Targeting involves identifying a specific group of consumers or businesses that a company wants to sell its products or services to. This market segment is selected based on various criteria such as demographics, psychographics, behavior patterns, and buying habits. Once the target audience has been identified, the company can develop a marketing mix that is tailored to meet their needs and preferences.

Targeting Is the Process of Selecting a Segment to Pursue