Marketing Study Set 3
Quiz 2: Developing Marketing Strategies and a Marketing Plan
A Company Has Access to Many Proprietary Technologies
A company has access to many proprietary technologies.This is an example of the company's strength.
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A company sells its product through the Internet and hence is able to access a wide range of customers.This statement is indicative of the company's strength.
Targeting is the process of selecting a segment to pursue as a market.
Promotion is associated with value creation.
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