In the context of the Boston Consulting Group (BCG)portfolio analysis, which of the following is a similarity between the products represented by a star and a question mark?
A)Both serve high growth-rate markets.
B)Both have a significant market share in their respective markets.
C)Both generate considerable revenue for their respective firms.
D)Both have surplus resources remaining after production.
E)Both are used to boost the sales of other products.

Question

Quizplus · Accepted Answer

Both products represented by a star and a question mark are in high growth-rate markets, meaning there is potential for significant growth in terms of both revenue and market share. The difference between the two is that a star has a high market share in its market while a question mark has a low market share.

In the Context of the Boston Consulting Group (BCG)portfolio Analysis