When firms collect and synthesize information about their position with respect to their rivals, it is called:
A)bid rigging.
B)exclusive dealing.
C)bait-and-switch.
D)generational cohort.
E)competitive intelligence.

Question

Quizplus · Accepted Answer

Competitive intelligence refers to the process of gathering and analyzing information about the competitive environment in which a firm operates, including data on competitors' strengths and weaknesses, market trends, and consumer preferences. This information can be used to make strategic decisions about pricing, marketing, product development, and other areas of the business. Bid rigging, exclusive dealing, bait-and-switch, and generational cohort are not related to the process of collecting and synthesizing information about rivals.

When Firms Collect and Synthesize Information About Their Position with Respect