The purchase of highly expressive products that carry greater risks and that are more important to consumers involve more evaluation than the purchase of products that are less expressive or that have lower perceived risks.

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This statement is true. Consumers tend to be more cautious when making purchases of expressive products that have high perceived risks and are more important to them, such as luxury items or healthcare products. They will likely conduct more research, consult with others, and weigh various factors before making their final decision. In contrast, purchases of less expressive products with low perceived risks may involve less evaluation and decision-making because they are often routine or practical in nature.

The Purchase of Highly Expressive Products That Carry Greater Risks