Which of the following is NOT a step in the product development process?
A)Concept testing
B)Market testing
C)Product launch
D)Need recognition
E)Idea generation

Question

Quizplus · Accepted Answer

Need recognition is not a step in the product development process. It is a separate stage where companies identify opportunities or needs in the market that can be met with a new or improved product. The product development process typically includes idea generation, concept testing, product design and development, market testing, and product launch.

Which of the Following Is NOT a Step in the Product