Leader pricing is an illegal attempt to increase store traffic by pricing a regularly purchased item much higher than the store's cost.

Question

Quizplus · Accepted Answer

Leader pricing is a legal marketing strategy where a store offers a low price on a certain item to attract customers, with the expectation that they will also purchase other items at regular prices. It is not the same as price gouging, which is illegal.

Leader Pricing Is an Illegal Attempt to Increase Store Traffic