Generally, a pricing tactic represents a long-term response to a competitive threat.

Question

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A pricing tactic can be a short-term response to a competitive threat, such as a price discount or promotion to win back customers or gain market share. However, it can also be a long-term strategy, such as setting prices lower than competitors to establish a price advantage in the market. Therefore, a pricing tactic can be a short-term or long-term response depending on the situation.

Generally, a Pricing Tactic Represents a Long-Term Response to a Competitive