A computer store advertises to sell a particular laptop model at a discounted price.When a customer visits the store to purchase the discounted model, he is informed that it is out of stock.The salesperson then tries to sell him a different model that is priced higher than the model for which he had come.This action of the salesperson is an example of:
A)predatory pricing.
B)vertical price fixing.
C)horizontal price fixing.
D)price discrimination.
E)bait and switch.

Question

Quizplus · Accepted Answer

This action of the salesperson is an example of bait and switch, the practice of advertising a product at a low price to attract customers and then persuading them to purchase a higher-priced alternative when the advertised product is unavailable.

A Computer Store Advertises to Sell a Particular Laptop Model