Which of the following is true about communication with customers?
A)All receivers decode message the same
B)There is no need for selecting the target market.The message should be clear and consistent for every single customer in the market
C)Customers' knowledge and attitudes toward the brand will impact their message decoding.
D)Companies should send the exact same message through different medium and to different customer groups
E)Billboard advertising is not efficient as people tend to misinterpret the message.

Question

Quizplus · Accepted Answer

Customers' knowledge and attitudes towards the brand will impact how they interpret and decode the message. Therefore, understanding the target audience's demographics and psychographics is crucial for effective communication strategies. Option A is incorrect because people have different backgrounds and experiences, which influence their message decoding. Option B is also incorrect because a one-size-fits-all approach is not effective in communication, and companies should tailor their message to different segments of the target market. Option D is incorrect because different customer groups have different needs, wants, and preferences, and the message should reflect those differences. Finally, option E is incorrect since billboard advertising can be effective if the message is presented correctly and targets the right audience.

Which of the Following Is True About Communication with Customers