Paris stood by the window of her office in a high-rise office building in New York.From her window,the people on the sidewalk below looked like ants.It had taken her a long time to work her way up into management.She looked across the street at the offices of her company's competitors and wondered what they were planning.The fashion industry was brutal and staying on top demanded long hours,research,and accurate decision-making.Her department utilized the latest software to compile information about the successes and failures at fashion shows throughout the world.They datamined social media sites,competitor's advertising,news articles,fashion magazine articles,and other media to discover what competitors' pricing strategies were,what products they were test marketing,and new and pending product legislation.In addition to compiling information from and about competitors and legislation that may impact future sales,her department collects detailed information about her own firm's products,cost of goods sold,customers,suppliers,and new fabric composition and design.What department does Paris manage?
A) Operations
B) Marketing
C) Administrative
D) Human resources

Question

Quizplus · Accepted Answer

Paris manages a department that compiles information about competitors, pricing strategies, marketing, and product legislation. This is characteristic of a marketing department, whose role is to analyze customer needs and market trends to guide product development and promotion strategies.

Paris Stood by the Window of Her Office in a High-Rise