Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called ____ advertising.
A) reminder
B) primary-demand
C) immediate-response
D) comparative
E) cooperative

Question

Quizplus · Accepted Answer

Immediate-response advertising is aimed at creating an immediate response from the consumer, resulting in short-term purchases. Reminder advertising aims to reinforce a brand's message and keep it top-of-mind, while primary-demand advertising aims to create demand for an entire product category. Comparative advertising involves comparing one brand's product to another brand's product, and cooperative advertising involves multiple brands sharing the cost of an advertisement.

Selective-Demand Advertising Aimed at Persuading Consumers to Make Purchases Within