If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use
A) integrated marketing communications.
B) public relations.
C) a promotion mix.
D) primary-demand advertising.
E) coordinated strategic planning.

Question

Quizplus · Accepted Answer

Integrated marketing communications involve creating a consistent and cohesive message across all marketing channels to build a strong brand image and increase brand awareness. By not featuring the recognizable elements of the brand, McDonald's would fail to effectively communicate its brand message and decrease brand recognition, thereby failing to use integrated marketing communications. The other options (B, C, D, E) are not as closely related to the use of consistent brand elements and messaging.

If McDonald's Website Was Green and Black and Did Not