Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.
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Q162: Wholesalers assume the credit risk for producers
Q163: In a channel of distribution, the function
Q164: Use of barcodes and EDI technology can
Q165: Eliminating wholesalers would bring prices down.
Q166: Producers of business products generally tend to
Q168: In a corporate vertical marketing system, actual
Q169: Middlemen between the producer and the consumer
Q170: Supply-chain management primarily focuses on two or
Q171: Exclusive distribution is usually limited to very
Q172: Category management involves a direct channel from
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