If the manager at Walmart puts a sign up next to a Sony television that reads,"Only $199.99! $58.01 less than Best Buy," this is an example of what type of pricing strategy?
A) Random discounting
B) Periodic discounting
C) Comparison discounting
D) Penetration discounting
E) Everyday low prices

Question

Quizplus · Accepted Answer

The sign at Walmart comparing their price to that of Best Buy is an example of comparison discounting. The goal is to show customers that Walmart has a lower price than their competitor, which may entice them to make the purchase at Walmart instead.

If the Manager at Walmart Puts a Sign Up Next