Ties 'R' Us sells a variety of ties at many different prices. Often customers are confused about the pricing and have a hard time making a buying decision. Ties 'R' Us should use what type of pricing strategy?
A) Odd pricing
B) Price lining
C) Captive pricing
D) Multiple-unit pricing
E) Geographic pricing

Question

Quizplus · Accepted Answer

Price lining would involve Ties 'R' Us offering different price points for different levels of quality or styles of ties, which would make it easier for customers to compare and make a buying decision.

Ties 'R' Us Sells a Variety of Ties at Many