If Sears department store managers looked at Macy's department store prices for identical national brands and,based on that information,decided to advertise a sale on those products,they would be exercising which pricing method?
A) Competition-based
B) Demand-based
C) Cost-based
D) Premium
E) Penetration

Question

Quizplus · Accepted Answer

By looking at Macy's department store prices for identical national brands, Sears department store managers are using competition-based pricing method, which involves setting prices based on the prices of the competitors.

If Sears Department Store Managers Looked at Macy's Department Store