If company B references company C in determining what price to sell its own product at,it exercises which pricing objective?
A) Target market share
B) Survival
C) Revenue maximization
D) Profit maximization
E) Status quo

Question

Quizplus · Accepted Answer

Status quo pricing involves setting prices based on competitors' prices, aiming to maintain a stable market position without initiating price wars.

If Company B References Company C in Determining What Price