Polaroid considers its packs of blank DVDs superior to other brands.To communicate the product's superior quality,which price may be appropriate for their DVDs?
A) Low
B) Average
C) Premium
D) Discount
E) Prevailing

Question

Quizplus · Accepted Answer

To communicate the superior quality of their product, Polaroid should price their DVDs at a premium. This will signal to consumers that they are getting a higher quality product than other brands and may also increase the perceived value of the product. A low or discount price may actually work against Polaroid's goal of communicating superiority. An average or prevailing price may not effectively communicate the product's superior quality.

Polaroid Considers Its Packs of Blank DVDs Superior to Other