What do yo-yo, aspirin, and thermos all have in common in a marketing sense?
A) They were all once brand names that have since been declared generic terms.
B) They are all heavily promoted during daytime television.
C) They are examples of functional product modification.
D) They have extremely high brand loyalty.
E) They are all examples of private-label brands.

Question

Quizplus · Accepted Answer

Yo-yo, aspirin, and thermos were all initially brand names but have now become generic terms. This means that the brand names have become so popular that people use them to refer to any similar product in the same category. As a result, these companies have lost their trademark protection and cannot prevent others from using their brand name.

What Do Yo-Yo, Aspirin, and Thermos All Have in Common