Carlos always chooses Colgate toothpaste at his local drug store.However,when the store occasionally runs out of Colgate,he will purchase Crest or Mentadent.What level of brand loyalty does Carlos have to Colgate?
A) Awareness
B) Insistence
C) Preference
D) Resistance
E) Partiality

Question

Quizplus · Accepted Answer

Carlos has a clear preference for Colgate toothpaste, but he is willing to switch to other brands when Colgate is unavailable. This suggests that he has some level of brand loyalty, but it is not strong enough to make him resistant to using other brands when necessary. Therefore, the best choice is C) Preference.

Carlos Always Chooses Colgate Toothpaste at His Local Drug Store