Ford was recently able to endure challenging times that required massive recalls affecting several million of its vehicles.Ford has relied on its ___ to survive and continue to prosper.
A) brand extension
B) family branding
C) individual branding
D) brand equity
E) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty refers to the repeated purchase behavior exhibited by customers towards a particular brand. In the case of Ford, the company's brand loyalty among its customers helped it to endure challenging times that required massive recalls affecting several million of its vehicles. Despite the recalls, many customers remained loyal to the Ford brand, which allowed the company to continue to prosper.

Ford Was Recently Able to Endure Challenging Times That Required