All of the following are stages in the evolution of new products except
A) business analysis.
B) commercialization.
C) product modification.
D) screening.
E) product development.

Question

Quizplus · Accepted Answer

Product modification is not a stage in the evolution of new products. Rather, it involves making changes or improvements to an existing product. The stages in the evolution of new products are typically identified as screening, idea generation, concept testing, business analysis, product development, test marketing, and commercialization.

All of the Following Are Stages in the Evolution of New