Yen has a new product idea that aligns well with her company's current organizational resources.She puts together a presentation for potential buyers and requests feedback on their reactions and suggestions.Yen is
A) screening.
B) generating product ideas.
C) test marketing.
D) conducting a business analysis.
E) concept testing.

Question

Quizplus · Accepted Answer

Yen is conducting concept testing, which involves presenting a new product idea to potential buyers to gather feedback on their reactions and suggestions before moving forward with development.

Yen Has a New Product Idea That Aligns Well with Her