The product life-cycle stage in which consumer awareness and acceptance of the product are low, there are few competitors, and there is a gradual rise in sales because of promotion is called
A) extension.
B) introduction.
C) growth.
D) decline.
E) maturity.

Question

Quizplus · Accepted Answer

The product life-cycle stage described is the introduction stage, where the product is new and consumers are not yet aware of or accepting of it. There are typically few competitors at this stage, and sales are gradually rising due to promotional efforts.

The Product Life-Cycle Stage in Which Consumer Awareness and Acceptance