Brands help reduce a consumer's perceived risk of purchase.

Name: Brands help reduce a consumer's perceived risk of purchase.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Brands establish trust and familiarity with consumers, which can reduce their perceived risk of buying a product or service. This is because consumers associate certain brands with quality, reliability, and other positive attributes. By choosing a brand they trust, consumers may feel more confident in their purchase decision and perceive the risk of a bad outcome to be lower.

Brands Help Reduce a Consumer's Perceived Risk of Purchase