For many years,taking a cab was the only way to get around in a city that lacked public transportation when one needed to travel a great distance without renting a car.In recent years Lyft and Uber have made significant cuts in the cab industry's income.Before starting Uber,its founders engaged in the major activities involved in operations management.During the development of the Uber app,the founders created a think tank that included a nuclear physicist,a computational neuroscientist,and a machinery expert to predict demand for private hire car drivers and locations for the highest demand.Which of the activities in operations management is represented by the development of the Uber app?

Question

Quizplus · Accepted Answer

The development of the Uber app represents the design activity in operations management, as it involved creating a new product (the app) to fulfill a market need (demand for private hire car drivers) and optimizing its features (predicting demand and locations).

For Many Years,taking a Cab Was the Only Way to Get