If Southwest Airlines closely evaluates the products and processes of United Airlines with the intent of improving quality among their own products and practices, Southwest is using
A) SWOT analysis.
B) long-term strategy.
C) partnering strategy.
D) benchmarking.
E) goal establishment..

Question

Quizplus · Accepted Answer

Southwest is using benchmarking, which involves evaluating the products and practices of competitors or industry leaders in order to identify areas for improvement and incorporate them into their own processes.

If Southwest Airlines Closely Evaluates the Products and Processes of United