In which stage of the general pricing model do marketers estimate how much of a particular product the target market will purchase at various price levels?
A) Analyze profit potential
B) Evaluate product-price relationships
C) Set initial price structure
D) Estimate costs and other price limitations

Question

Quizplus · Accepted Answer

Marketers estimate how much of a particular product the target market will purchase at various price levels-price elasticity-when they are in the "evaluate product-price relationships stage" of the general pricing model.

In Which Stage of the General Pricing Model Do Marketers