A razor manufacturer introduced its new three-blade razor at a very low price to encourage more consumers to purchase it and to discourage competition.This is an example of _____ pricing.
A) penetration
B) cost-plus
C) going-rate
D) markdown

Question

Quizplus · Accepted Answer

A penetration policy is one in which the seller charges a relatively low price on a new product.

A Razor Manufacturer Introduced Its New Three-Blade Razor at a Very