Which of the following is a common pricing objective?
A) Pricing to maximize short-term profits
B) Pricing to achieve a target return on investment
C) Pricing to reduce inventory costs
D) Pricing to increase prestige of the product

Question

Quizplus · Accepted Answer

Research has found that the most common pricing objectives are (1) pricing to achieve a target return on investment, (2) stabilization of price and margin, (3) pricing to achieve a target market share, and (4) pricing to meet or prevent competition.

Which of the Following Is a Common Pricing Objective